Tuesday, 14 October 2014 05:22

Vodafone teams up with Spotify Featured

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Vodafone Australia and music streaming site Spotify have announced a deal that will give Vodafone customers access to Spotify music.

Vodafone says the partnership comes at a time when Australians are increasingly turning to their smartphones to listen to music and mobile network speeds have never been faster.

“Vodafone’s 4G network is set to reach 95% of Australia’s metropolitan population by the end of the year and we want to give our customers the best possible 4G experience,” said Vodafone’s Stephen Smyth.

“Our partnership with Spotify really brings our 4G network to life. With our great value plans and generous data allowances, our customers will be able to make the most of Spotify Premium, which offers the ability to stream, find, and share music, on demand, on any device, completely ad-free.”

Spotify Premium lets users stream, find, and share their favourite tunes on smartphones, tablets, computers and through compatible home entertainment systems, completely ad free. Spotify Premium also offers higher quality streaming and the ability to take their music offline. A standalone Spotify Premium account currently costs $11.99 a month.

“The smartphone is Australia’s most popular device for listening to music,” said Smyth. “While Australians have long associated music with MP3s and CDs, faster data speeds and the explosion of smartphones has led to a new way of listening to music.”

Smyth said music streaming is accelerating in popularity, with more than 1.5 million Australians regularly streaming music on their smartphones. “We are excited to be working with Spotify to develop exclusive experiences for Vodafone prepaid and postpaid customers and will announce details of these offers in the coming weeks.”

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Graeme Philipson

Graeme Philipson sadly passed away in Jan 2021 and he was always a valued senior associate editor at iTWire. He was one of Australia’s longest serving and most experienced IT journalists. He is the author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’He was in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism. Graeme will be sadly missed by the iTWire Family, Readers, Customers and PR firms.

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