Vodafone says the partnership comes at a time when Australians are increasingly turning to their smartphones to listen to music and mobile network speeds have never been faster.
“Vodafone’s 4G network is set to reach 95% of Australia’s metropolitan population by the end of the year and we want to give our customers the best possible 4G experience,” said Vodafone’s Stephen Smyth.
“Our partnership with Spotify really brings our 4G network to life. With our great value plans and generous data allowances, our customers will be able to make the most of Spotify Premium, which offers the ability to stream, find, and share music, on demand, on any device, completely ad-free.”
Spotify Premium lets users stream, find, and share their favourite tunes on smartphones, tablets, computers and through compatible home entertainment systems, completely ad free. Spotify Premium also offers higher quality streaming and the ability to take their music offline. A standalone Spotify Premium account currently costs $11.99 a month.
“The smartphone is Australia’s most popular device for listening to music,” said Smyth. “While Australians have long associated music with MP3s and CDs, faster data speeds and the explosion of smartphones has led to a new way of listening to music.”
Smyth said music streaming is accelerating in popularity, with more than 1.5 million Australians regularly streaming music on their smartphones. “We are excited to be working with Spotify to develop exclusive experiences for Vodafone prepaid and postpaid customers and will announce details of these offers in the coming weeks.”