Thursday, 07 May 2015 10:48

Market declares TPG winner of iiNet bout, but is the fight over yet? Featured

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The bidding war for iiNet may not yet be done and dusted, even after TPG yesterday upped its offer to $1.56 billion to trump the other iiNet suitor, M2. Now the market waits to see whether M2 will come back to the table yet again with an increased offer.

According to one market watcher, Sydney-based Petra Capital, however, M2 is unlikely to make a further offer and it says it believes investors can now discount the chance of another competing bid.

Petra does, however, raise the possibility that the competition watchdog, the ACCC, may look at the deal which would bring together TPG and iiNet – although it says it is difficult to see how the consolidation of the two companies will do anything but increase competition by boosting TPM’s ability to challenge Telstra.

According to the firm’s industrial analyst Michael Henshaw, in assessing the deal, it’s not expected that the ACCC will look at broadband markets in isolation but, rather, as part of the wider home phone/broadband market, “as the majority of residential broadband products are sold as a bundle”.

Henshaw says collectively iiNet and TPG would have 18% of the combined phone (ex-mobile) and broadband market - and over a quarter of this market share is reselling Optus or Telstra products.

“It is argued that the ‘lessening of competition’ rather than markets share per se is the key issue. It is instructive therefore to look at the skewed profitability of the Australian telecoms industry, which provides some insights as to why, in our view, this consideration would be good for competition, by improving TPM’s ability to compete against Telstra,” Henshaw says.

Now, as the market waits to see what M2’s next move, if any, might be, TPG certainly seems to be in the box seat and likely to secure the deal, with the iiNet board yesterday accepting the improved cash and scrip offer by TPG over the offer by M2.

TPG’s improved offer valued iiNet at $9.55 per share compared to its original offer of $8.60 a share, and iiNet shareholders now have the choice of cash or scrip.

In its statement yesterday to the ASX, the iiNet board says it had weighed up both the TPG and M2 offers, and “given careful consideration" to the merits of a primarily cash-based offer to one which predominantly comprised scrip.

And, iiNet Chairman, Michael Smith, said that the certainty of value and the flexibility offered by the scrip alternative in the revised TPG Offer was compelling when evaluated against the M2 Proposal.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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