When you’re a cable and satellite subscription TV service provider, you need to add value to ensure competitiveness against all those SVOD services out there.
One way of doing this is to ensure Foxtel customers can access Foxtel content within minutes of sign-up. In this case, that means getting access to Foxtel via Foxtel Go even before you have Foxtel physically installed in your house via a set-top box and a cable or satellite connection.
Foxtel has its own home-grown SVOD competition known as Presto, but Foxtel has an even earlier SVOD service which serves to add value to the Foxtel bundle, and that is the aforementioned Foxtel Go - and the separate Foxtel Play for PCs and smart TVs.
The difference between Presto and Foxtel Go is that Foxtel Go offers up to 78 actual Foxtel channels, depending on your package, as well as Foxtel’s watch ‘Anytime’ content, which is live and on-demand programming anywhere you can get a Wi-Fi connection or want to use your 3G or 4G connection.
Meanwhile Presto offers specific TV shows and movies, so while there are similarities, it’s a different service. Foxtel Go is also a part of your Foxtel subscription.
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Foxtel says it is also making this move to ‘familiarise new customers with the convenience of the popular Foxtel Go app, while ensuring they don’t miss a moment of great entertainment.’
If you take Foxtel up on its offer, its sales team ‘will provide instructions on how to download the free Foxtel Go app and how to sign up for a Foxtel ID, which will enable subscribers to log into Foxtel Go from the day they subscribe.’
Unsurprisingly, Foxtel says its ‘Foxtel Go and Anytime’ service ‘illustrate the constantly growing value that comes with a Foxtel subscription and greatly increase access and flexibility to Foxtel’s hit programming.’