Thursday, 05 May 2016 12:05

ACMA makes changes to mobile roaming standards

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ACMA makes changes to mobile roaming standards Image courtesy of ambro, freedigitalphotos.net/images

Mobile phone users travelling overseas now have the choice of opting out of receiving roaming usage alerts from telcos and their phone service providers now have more flexibility in the ways they offer customers the ability to decline mobile roaming services. 

Positive changes in the roaming market have brought about the change in regulations, including a drop in roaming complaints to the Telecommunications Industry Ombudsman (TIO) and the introduction of travel packs for overseas data use by major Australian providers as well as a significant reduction, in many cases, of the cost of calls, SMS and data - particularly as part of travel packs.

The changes to the regulations for mobile roaming have been made by the Australian Communications and Media Authority (ACMA), with the authority amending the International Mobile Roaming Industry Standard (IMR) after the Minister for Communications directed ACMA to make the changes earlier this year.

The amendments have also been made in response to initiatives proposed by the Australian Mobile Telecommunications Association and the Communications Alliance.

As well as the opt-out changes and allowing telcos to provide mandatory on-arrival roaming information to travellers in a single SMS rather than in several, the amendments delay requirements that mobile virtual network operators (MVNOs) provide charging and spend management information from 23 May 2016 until 1 January 2019.

According to ACMA, the amendments also take into account significant improvements in the products offered by the telecommunications industry for international mobile roaming since the introduction of the IMR Standard in 2013.

When the IMR standards were introduced in 2013 they focused on four key consumer protection measures:

•    A notification via SMS to be sent to all consumers on arrival overseas, warning them that significantly higher charges for using roaming services may apply

•    A notification sent via SMS to customers of service providers giving them pricing information for using a range of roaming services

•    Spend management tools, including notifications in A$100 increments for data usage and notifications at 50, 85 and 100 per cent of included value, if a customer has purchased an included value package from their IMR service provider

•    Enabling customers to stop international roaming, at low cost, at any time—including from an overseas location.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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