The telco says this comes following a "record weekend of Bathurst network activity at Mount Panorama, with the Vodafone mobile network in the area experiencing four times the traffic of a normal weekend".

Vodafone explains that it is implementing "special network parameters in the precinct, including the racing circuit", with the network tweaks "regularly used at a range of large public events to support spikes in data usage from social media, video and photo-sharing".

Vodafone Consumer business director Ben McIntosh noted that as fans flock to the Gold Coast, Vodafone teams will be "constantly monitoring and managing network performance to ensure a consistent experience across the weekend."

“Aussies love their sport and technology, so we’re expecting a significant jump in social sharing across the weekend as fans let their mates know that they’re in the thick of the excitement at the Vodafone Gold Coast 600.”

Vodafone regional manager for Queensland, Rhys Morgan, said that the Vodafone network had grown from strength-to-strength in Queensland.

Morgan said: “We are investing in our network across the state and locally on the Gold Coast. This includes both the upgrade of existing sites and new sites, totalling an investment of $115 million from 2015 to the end of 2017.”

The Vodafone Gold Coast 600 commences on 20 October and runs through to 22 October with a full calendar of media and public events in the week leading up to the event.