Tuesday, 14 May 2019 10:50

Mobile handsets preferred by Australian consumers to access Internet: report

By

Mobile handsets continue to be the most common way Australian consumers are accessing the internet while the largest volume of data is downloaded over fixed lines, according to a new data report on internet activity by the ACCC.

The data report on internet activity by the Australian Competition and Consumer Commission for the period ending 31 December 2018, also provides information on the number of retail services in operation (SIOs) by connection type and download speeds as well as the volume of data downloaded within Australia.

The total number of retail SIOs reached 39.9 million as at the end of last year - 24.3 million of these were mobile handsets, 8.4 million were wireless broadband and 7.2 million were fixed-line/wired broadband.

peter mobile

Proportion of retail SIOs by type of access connection.

“This report provides a clear indication that while consumers are most often using their phones to access the internet, when downloading significant content they currently favour fixed line connections,” ACCC Commissioner Cristina Cifuentes said.

And the report reveals that he greatest proportion of total fixed-line/wired connections are fibre connections (at 49%) with DSL connections accounting for 34%.

Fixed-line/wired technologies accounted for 91% of the total volume of data downloaded. Mobile handsets and wireless broadband contributed significantly less to the total with proportions of 6% and 3% respectively.

peter mobile2

Volume of data downloaded by type of access connection group.

“The volume of data downloaded is expected to grow exponentially as the result of the increased usage of content streaming services such as Netflix, social media such as Facebook, and applications including online gaming that continue to incorporate content-rich and video components.

“The most popular speed tier for fixed line and wireless broadband SIOs (excluding mobile handset) is less than 24 megabits per second,” Cifuentes said.

The report revealed that the speed tier of less than 24 megabits per second (Mbps) accounted for 61% of all fixed-line/wired and wireless broadband SIOs (excluding mobile handset), followed by the 24 Mbps to less than 50 Mbps (25%), 50 Mbps to less than 100 Mbps (8%) and 100 Mbps or greater (5%).

Charts: courtesy ACCC

Read 2239 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here




IDC WHITE PAPER: The Business Value of Aiven Data Cloud Solutions

According to IDC, Aiven enables your teams to perform more efficiently, reduce direct infrastructure costs, and provide improved database performance, agility and scalability.

Find out how Aiven makes teams 48% more efficient, allowing staff to focus on high-value activities that drive real business results:

340% 3-year ROI – break even in 5 months (average)

37% lower 3-year cost of operations

78% reduction in staff time for database deployments


Download the IDC White Paper now

DOWNLOAD WHITE PAPER!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

Subscribe to Newsletter

*  Enter the security code shown:

WEBINARS & EVENTS

CYBERSECURITY

PEOPLE MOVES

GUEST ARTICLES

Guest Opinion

ITWIRETV & INTERVIEWS

RESEARCH & CASE STUDIES

Channel News

Comments