According to Optus Sport its active subscriber base has climbed to a record high 868,000 and increased viewer engagement by 37% from the previous year.

Clive Dickens, Optus’ VP of TV, Content and Product Development credits the growth to a number of key contributing factors.

“Since the return of live European Football, we’ve seen record growth in subscriptions, engagement and viewership over the past few months, which can be attributed to an increase in our breadth and depth of live football and significant improvements to our platform and user experience,” said Dickens.

“Optus Sport has broken its own viewership records for a Premier League Match week six times since the start of September 2020, with the more than 280,000 account holders streaming Everton draw with Liverpool, on the 18th October by far our largest ever Premier League match.”

“What’s even more impressive, is our subscriber engagement has increased by +37% this season, which is a testament to the entire team at Optus Sport, who are not only committed to delivering on average over 240 live-streamed exclusive matches, but also must see news and analysis that keeps our passionate football fans engaged.”

According to Dickens, “with over half a million Optus Sport subscribers each week streaming on average over 2 hours of live and on-demand premium content each, we are continuing to cement our credentials as the home of must-see premium football”.

“We’ve also seen tremendous response to our new health and wellbeing platform, OS Fitness has seen more than 60,000 unique users visit the platform since it was launched in July this year,” Dickens said.