Wednesday, 28 March 2018 11:30

Good NBN experience? You are needed by a PR flack Featured

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NBN Co, the company rolling out Australia's national broadband network, appears to be tired of hearing the same old "NBN sucks" story and has launched a bid to convince the populace that the experience of using the network is a positive one.

The company has recruited a PR firm, Fuel Communications, to line up people across the country "who have had a positive and successful experience with the NBN".

These individuals would have to be available for media interviews – but they would have to work for no payment.

They could be people who utilise the Internet either for personal use or business, says the pitch, which has the headline "Good experience with the NBN?".

It is rare to find a good news story about the NBN with a flood of complaints and negative press haunting the network and the company behind it. Indeed, there are so many complaints that the Australian Communications and Media Authority has drafted a whole set of new rules to handle them.

The pitch, posted on Source Bottle, which claims to be a free site that connects journalists with sources, says: "Ideally we would like to hear from people who have increased their Internet speed, may have changed their telco or have changed their Internet plan since December." (The original version of the pitch has been removed after this story was published; here is a cached version.)

Lest anyone who has had this good NBN experience expects some reward for their labour in detailing it, Fuel Communications puts paid to any such hopes with a line at the end of its pitch which reads: "Successful sources will not be paid."

A wag, who got wind of the plan, quipped: "Ah. I had just imagined it would be such a pointless exercise that the only possible result could be a series of 15-second, 30-second, 45-second and 60-second ads for various forms of the media, all containing nothing. Maybe just an NBN logo with elevator muzak."

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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